Announcing my involvement with OnSwipe! When Jason Baptiste first told me about the concept, and then passed me his iPad with a demo, I knew I had to be a part of it. I’m honored to have been the first person to commit and invest. This company will be making waves — stay tuned!


OnSwipe Raises $1M for Insanely Simple Tablet Publishing Platform

Spark Capital Leads Financing Round, Joined by Betaworks and Prominent Angel Investors

OnSwipe Platform to Transform Media Content Publishing on Tablets

Wayne Chang, Andres Barreto, Jason Baptiste

NEW YORK CITY, N.Y. (January 13, 2011) – OnSwipe, a new platform for tablet publishing and advertising, today announced it has raised $1M in funding. Investment firms Spark Capital, Betaworks and ENIAC Ventures (a seed investor in mobile ad network AdMob) participated in the round, as did angel investors Dharmesh Shah (co-founder and CEO of Hubspot), Jennifer Lum (former vice president at Quattro and co-founder of Apricot Capital), Roy Rodenstein (founder and EVP of Going.com), and Wayne Chang (creator of file sharing network i2hub).

The funding will be used to support the launch of the OnSwipe platform, which enables any website to instantly be transformed to an HTML5 native tablet app.

OnSwipe transforms and simplify how media companies publish across all touch-enabled devices. With OnSwipe, media content and advertising will appear and function as they do on native websites and applications, providing a magazine-like experience on touch devices.

OnSwipe addresses a growing industry need with tablet use on the rise. There will be 50 million tablet users worldwide by the end of 2012, according to a recent Forrester estimate, five times more than the current user base. This presents a great opportunity for publishers, hundreds of which already have signed on with OnSwipe.

“Pick up any magazine and notice the careful focus on typography, design, and photography. We believe we can take that same design philosophy to the Web with OnSwipe and tablets,” said Jason L. Baptiste, OnSwipe co-founder and chief executive officer, and author of OnStartups.com and Book By Penguin. “That’s where we think the future of publishing is going. In our view, media spending online has been held back due to poor publishing and advertising quality on the Web. With OnSwipe, we enable publishers to deliver quality advertising reminiscent of full page magazine ads.”

“Publishing is no longer about reaching just the desktop or laptop website user; publishers now need to think about connecting with users of all touch-enabled devices,” said Alex Finkelstein, general partner at Spark Capital. “It’s about making content beautiful and engaging across all devices, and the OnSwipe platform is providing that ability to publishers of all sizes.”

“If you can build a PowerPoint presentation, you can use OnSwipe,” said Andy Weissman, chief operating officer at Betaworks. “In addition to its ease of use, OnSwipe’s ability to incorporate social data into its platform is significant. Social networks will help tailor better recommendations on a publisher’s website that can be of interest to their readers.”

Finkelstein will join the OnSwipe board of directors.

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