When Patrón launched a site called the Patrón Social Club last year, I signed up and have been following their progress. This year, they launched an interesting concept called Patrón Secret Dining Society. Now, it isn't some snobby club with obnoxious membership dues -- in fact, it's free -- but it is definitely exclusive. I was lucky to take part and see first first-hand on how Patrón is trying to build an online community.

Arthur Singer and Shawn Fanning planned the event.  It was held at Shawn’s penthouse in the Marina Bay, overlooking the Bay Bridge.