When Patrón launched a site called the Patrón Social Club last year, I signed up and have been following their progress. This year, they launched an interesting concept called Patrón Secret Dining Society. Now, it isn't some snobby club with obnoxious membership dues -- in fact, it's free -- but it is definitely exclusive. I was lucky to take part and see first first-hand on how Patrón is trying to build an online community.
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